Privacy Policy

TheracelLab ("we," "us," "our") respects your privacy and is committed to protecting it. This Privacy Policy explains what information we collect, how we use it, and your rights regarding that information. By using this website (the "Site"), you agree to the terms of this Privacy Policy.

1. Information We Collect

We may collect the following types of information:

• Personal Information you provide directly: name, email address, billing and shipping address, payment information, and any other details you provide when signing up for newsletters, downloading resources, or making purchases.
• Automatically Collected Information: IP address, browser type, device identifiers, pages visited, and other usage details via cookies and tracking tools (e.g., Google Analytics).
• Email Marketing Data: Information related to your subscription preferences, email opens, and link clicks.
• Third Party Data: Information from third party services like Substack when you subscribe through them or when we import/export subscriber lists between TheracelLab and those services.

2. How We Use Your Information

We use your information to:

• Send newsletters, updates, marketing emails, and product information.
• Process orders, deliver products/services, and handle customer service requests.
• Improve our Site, offerings, and user experience.
• Comply with legal obligations.

We do not sell your personal data to third parties.

3. Email Marketing & Third Party Services

We use ConvertKit for email delivery and Substack for certain subscriptions. If you subscribe via either platform, your data is processed according to their own privacy policies. We may transfer subscriber data between TheracelLab, ConvertKit, and Substack for marketing, service, and customer relationship purposes.

4. Cookies & Tracking

We use cookies, pixels, and tracking technologies (including Google Analytics) to understand site usage and improve performance. You can control cookies through your browser settings. If you disable cookies, some features of the Site may not function as intended.

5. Data Sharing

We may share your information with:

• Service providers (payment processors, email platforms, shipping carriers, analytics providers).
• Affiliates or partners when you click on affiliate links.
• Legal authorities if required by law.

We do not share personal information with unrelated third parties for their own marketing purposes.

6. Affiliate Disclosure

Some links on the Site may be affiliate links. This means we may earn a commission if you click and make a purchase, at no extra cost to you. We only recommend products or services we believe in.

7. Your Privacy Rights

If you are in California, you have the right to:

• Know what personal data we collect about you.
• Request deletion of your personal data.
• Opt out of the sale or sharing of personal data.

If you are in the EU/UK, you have the right to:

• Access, correct, or delete your data.
• Withdraw consent at any time.
• Request a copy of your personal data in a portable format.

To exercise your rights, email variana@theracellab.com.

8. Data Retention & Security

We retain your data only as long as necessary for the purposes stated in this Privacy Policy. We use reasonable security measures to protect your personal information. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

9. International Data Transfers

If you are located outside the United States, your information may be transferred to and processed in the United States, where privacy laws may differ from those in your country.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with a revised date.